Privacy Policy
OptimumEssence® (org. no. registered in Sweden) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information in accordance with the EU General Data Protection Regulation (GDPR, Regulation 2016/679) and the Swedish Data Protection Act (2018:218).
1. Data Controller
OptimumEssence®, Sweden. Email: info@optimumessence.se
2. What Data We Collect
When you place an order or create an account, we collect: name, email address, shipping address, phone number, and order history. We also collect anonymous usage data via cookies to improve our website.
3. Why We Process Your Data
- To process and fulfill your orders (legal basis: contract)
- To send order confirmations and shipping updates (legal basis: contract)
- To comply with accounting and tax obligations (legal basis: legal obligation)
- To improve our services (legal basis: legitimate interest)
- To send marketing emails — only with your consent (legal basis: consent)
4. How Long We Store Your Data
Order data is stored for 7 years in accordance with Swedish accounting law. You may request deletion of your account and personal data at any time, except where we are legally required to retain it.
5. Your Rights
Under GDPR you have the right to: access your data, correct inaccurate data, request deletion, object to processing, and lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se.
6. Cookies
We use essential cookies for the shopping cart and session management, and optional analytics cookies. You can manage your cookie preferences at any time.
7. Contact
For privacy-related requests: info@optimumessence.se
